Friday, January 30, 2015

Georgia Grown Profile: Stripling's General Store

Originally published in the May 28, 2014, issue
 
Committed to quality Georgia meat products for a half-century
By Maggie Dudacek, summer intern
 
For more than 50 years, Stripling’s has perfected the art of processing sausage. Their “Hot Hog” country sausage put Stripling’s name on the map as part of Sausage Kitchen, and now the business is a full-fledged grocery store that offers specialty jams, pickles and sauces.
 
Stripling’s General Store recently joined Georgia Grown and is proud to be a part of an organization that supports Georgia businesses. Ashley Goss, the marketing manager who has seen the birth, growth and everything in between, believes that Georgia Grown will help Stripling’s find new business opportunities through marketing, promotion and endorsements.
 
“We … feel an endorsement from Georgia Grown will help in promoting our products as quality driven,” Goss said. “We are very proud of the fact that we are dedicated to consistent, quality products.”
 
Out of all of the benefits that Georgia Grown has to offer, Stripling’s is most excited about the network opportunities with other Georgia Grown companies. This new community will assist with questions and feedback, but most importantly, encouragement.
 
By participating in events and donating their products whenever possible, Stripling’s supports the Department’s biggest marketing program. Through displays featuring the Georgia Grown logo, the business helps promote the project by encouraging other Georgia-based businesses and consumers to sponsor the program.
 
With more than 300,000 pounds of sausage sold each year, Stripling’s production has grown, but its process, flavor and quality has remained the same for decades, Goss said. With no additional fillers or artificial flavors, customers are provided with high-quality products, while Stripling’s General Store preserves both the history and tradition of the business at its facilities in Cordele, Moultrie and Watkinsville, Ga.


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